Highly experienced academic in the areas of consumer behaviour, digital marketing, product innovation and business modelling.
Awarded multiple research grants to undertake innovative research projects. Currently undertaking ground-breaking PhD research with leading professors on our relationships with technology.
Business mentor on multiple MBA projects with clients including IBM, Schneider Electric, Deutsche Telekom, etc.
Winner of the prestigious Vice-Chancellor's Award in 2013 for 'Excellence in International Engagement'.
Winner of the Best Defence and Presentation at the University of Leicester School of Management PhD Conference.
Invited to speak at renowned national and international conferences and forums on the digital economy, consumer-technology relations and 'dark' entrepreneurialism.
PhD, University of Leicester (2010-15)
MSc in Practice-based Research (2012)
MSc in Strategic Marketing (2006)
BA Business & Communications (2005)
ACIM, Associate Member of the Chartered Institute of Marketing (2009)
FHEA, Fellow of the Higher Education Academy (2008)
Welcome to the briefing site for Digital Marketing 2013.
I look forward to the next semester and expect you to interact and engage in order to become expert digital marketers.
You can find out more about me on : www.rikkeduus.com